Posts Tagged ‘T Shirt’

Jul 20, 2012

Preview of New Guy Harvey Line

Last week I attended my 38th consecutive ICAST fishing tackle industry trade show.  This event brings together business entities (manufacturers, retailers, distributors, suppliers, press and more) from all around the world for a 3 day show and event.  My how things have changed!  In the old days, there was no sportswear on display.  Last week, every isle had at least one sportswear exhibitor with clothing being the fastest growing segment at the show.  We were packed with customers the entire time.  We gave a sneak peek to the trade of the new Guy Harvey clothing product that will be available for sale 10-1-12. They loved our new styles and designs!  With nearly 200 new styles added to the line, I can’t report on all of it here, but I did want to let you know about some of the more popular items that will be available on this site as well as in our customers stores and on their sites, for next Christmas.

Guy Harvey has always been known for his T-shirts and the biggest hit in our booth was the next generation of Guy Harvey T-shirts that we have created within the performance group.  It features lines for both men and women with Guy’s art on a Dry Release performance blank.  Guy Harvey T-shirt fans can now have the best of both worlds with the Guy Harvey art they love and the sun protection, quick dry, stain resistant features the public now demands from today’s performance fabrics.  One of the features the buyers most appreciated about this state of the art performance product was the soft hand, even after the design was printed on the back.

In traditional Guy Harvey men’s cotton front pocket T-shirts, we showed a number of new designs and colors, but also two new groups to go along with the popular Military group.  Buyers loved the Americana collection currently on this site, in stores near you, and on the sites of our retail partners.  The other new group the trade loved was the Guy Harvey Tournament series that features fictitious fishing tournaments from around the country.

The expanded men’s sportswear program was the favorite of several of the buyers who stopped by our booth.  Our new state of the art Hybrid shorts, made with board short technology fabrics and Guy Harvey styling features, keep the Guy Harvey clothing line on the cutting edge of sportswear development.  The mini check long sleeve and the chambray long sleeve shirts, with eye-catching distressed Guy Harvey art on the back, continue to expand your opportunity to wear Guy Harvey in more settings where T-shirts are not appropriate attire. Keep all these men’s sportswear items and more in mind for that special gift next Christmas.

With the ladies growing interest to step out in Guy Harvey, our buyers were excited to see additional ladies sportswear items.  Those include the new V-neck and Scoop neck styles of ladies tees, polyester scoop neck dresses, cotton Tee Dresses and easy fitting tank dresses.   

The above items and more will be available in the stores near you and on line after 10-1-12.

 —Bill Shedd       


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:




Jun 3, 2011

Photos, Fishing, Diving and Friends at the Bimini Big Game Club

When we get the opportunity to combine work with our passions, we are indeed blessed.  Last week at the Bimini Big Game Club was just such an opportunity, as I met with my Guy Harvey Outpost Resort Partners (Guy, Mark Ellerd and Charlie Forman), all together for the first time at Bimini. I worked on a photo shoot for the  site and AFTCO catalog, and experienced some great fishing, diving and stand up paddle boarding.

As the licensee and manufacturer/distributor for all Guy Harvey clothing and footwear, one of our tasks at AFTCO is to put together a photo shoot of new product.  This year, we were not only fortunate to do so at the beautiful Bimini Big Game Club, the first Guy Harvey Outpost Resort, but also to have both Guy and his son Alex Harvey there to be the featured models. For the Guy Harvey photo shoots, we always hire a professional photographer, but use regular folks, not professional models.  The people wearing the Guy Harvey clothing you see in our photos for ads, catalog, and online website are all family and friends of Guy Harvey and AFTCO. During the Bimini shoot we took over 1000 photos.  We were able to recruit several of the female students and interns at Dr. Gruber’s Bimini shark lab, so not only did we get some great photos for the Guy Harvey men’s and young men’s lines, but for juniors as well.  Photos from the Bimini shoot will be on line at by October 1, when new products are released.

Photos from the Bimini Photo Shoot

While some of the shoot was located on land, much of it took place while fishing and diving. One of the things that makes the Guy Harvey sportswear line so unique is the authenticity of Guy Harvey and his brand.  Taking pictures of Guy, Alex and others doing what they do on, in, or around the ocean world is the natural way to show Guy Harvey clothing. Guy, Alex and I joined our good friend Bill Boyce as guests on his IGFA Salt Water Adventures TV fishing show for World Fishing Network (WFN) where he captured on camera the excellent fishing and diving that Bimini has to offer.  We went offshore and caught a blue marlin that cooperated with some awesome jumps that are sure to make for great TV.  We enjoyed some great drift, wreck and shark dives, made all the better with 100 foot visibility and post card perfect weather.  We also fit in some bone fishing on the flats and stand up paddle boarding— a great way to see Bimini’s abundant marine life right next to the resort.  

During this same week, the first Bimini Big Game Club Billfish Invitational Tournament was held, so the awesome days on or in the water were topped off with evening and nighttime activities with many friends from the fishing world.  Photos, fishing, diving and friends in Bimini—a great week to remember combining work and fun.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Sep 17, 2010

Guy Harvey Gulf Fund Raising Effort Featured on CNN

We were honored to be featured on CNN recently for our Save Our Gulf fund raising effort.  Guy Harvey and AFTCO Bluewater are dedicated to keeping our oceans and waterways clean and safe for marine wildlife.  CNN picked up on the fact that our cause marketing efforts are authentic and part of the DNA of who we are.  The following copy is text from CNN’s blog.

Every year, companies spend billions of dollars on good causes. But in this challenging economy, corporate giving is taking on a new level of importance.

“Cause Marketing” is a term coined in the 1980s. But today, it’s becoming a popular method for companies to get through tough times, and build their brands.

We are accustomed to big companies like Pepsi and Nike getting behind global causes, but smaller businesses can get in on the action as well.

I profiled a small company, Guy Harvey Inc., that reports record revenues in 2008/2009, at the height of the recession, and management credits Cause Marketing with the success.

A pioneer in this field, Harvey says the cause started as an authentic desire to save the world’s oceans, and became a business strategy much later on.

“Sometimes you need to have money to do the good,” says Harvey, “and I feel good to be in this position now, to have the influence to really make a difference.”

Carol Cone, an expert on marketing and the author of “Breakthrough Nonprofit Branding” says companies spent more than $9 billion in 2001 on charitable causes. The challenge, she says, his ensuring they meet their business objectives at the same time.

According to Cone, recent surveys show six out of 10 consumers say they are more loyal to a company that backs a cause. Social media is an important factor in the success of cause marketing. Cone says, “By word of mouth and social media, consumers can find out what a company truly stands for. Consumers want to be in control, they want to feel empowered to be good, so this really resonates.”

For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Jul 12, 2010

CNN Interview – Portrait of a Self-Taught Artist and the Sea

Grand Cayman, Cayman Islands (CNN) — Whether he’s out on the ocean monitoring stingrays in the Caribbean, or back on land painting in his studio, Guy Harvey spends all his time surrounded by fish.

Raised in Jamaica and educated in Scotland, Harvey is one of the world’s leading conservationists with a first class degree in marine biology and a PhD in fisheries management.

His love of the sea and ecology inspired Harvey to found the Guy Harvey Research Institute in 1999 which provides scientific information about fish protection and biodiversity.

But this is only half of Harvey’s remarkable story. He is a highly successful businessman with a chain of seafood restaurants and a self-taught artist whose depictions of game fish have become world famous.

“I didn’t go to art class or art school, never took a lesson in my life. I learned everything from trial and error and it’s this persistence, I suppose, with the illustrative content which got me to where I am,” Harvey told CNN.

Ernest Hemmingway’s novella, “The Old Man and the Sea” inspired Harvey’s obsession with game fish and moved him to depict the famous fishing story in a series of pen and ink drawings a quarter of a century ago.

He paints every day and 10 percent of the proceeds of all the paintings he sells goes straight back into his eco-organizations.

Harvey also created a TV series, “Portraits of the Deep,” to showcase game fish and their importance to the environment.

“To see them underwater in their glowing, feeding and moving colors, their aggression colors are probably one of the most exciting things you can do as a diver,” Harvey said.

These videos play constantly in his stores and his restaurants where Harvey’s art is also on the walls, and only sustainable fish species are on the menu.

Harvey’s marine expertise has also helped to pioneer techniques of recording billfish underwater and a tagging system to monitor them over long distances.

More recently, he’s taken on the plight of sharks. Hunted for their fins, the loss of these predators could affect the oceans’ fragile balance.

Harvey’s recent Ultimate Shark Challenge was a catch-and-release fishing tournament held off the Southwest Florida coast. Endangered sharks were tagged for study and not a single one was strung up in the dock.

Sharks are also in danger in the Gulf of Mexico because of the BP oil leak. Harvey fears other fish are at risk too. He’s planning a new line of t-shirts to raise funds for research.

“We have no idea when this is going to stop or how far it’s going to reach and what the life span of this disaster is going to be,” Harvey said.

From the study of stingrays, to the most pressing conservation issues in global fisheries, the diver, artist, scientist, and businessman is always promoting the preservation of marine ecology.

“Fish are just stinking fish to most people. They have their filet that comes on the plate or you buy it in the fish mongers and it comes in a cellophane bag and it’s dead and cold and smelly. These are beautiful graceful ocean predators that need our respect.

“I want to leave people feeling that, you know, we really need to think more about how we use the ocean and everything that’s in it and if I’ve achieved that, then that will do it for me.”

Jun 25, 2010

Guy Harvey to Donate $10.00 Per “Save Our Gulf” Shirt to Support Gulf Marine Life

Save Our Gulf

"Save Our Gulf" t-shirt

The effects of the oil disaster in the Gulf of Mexico will be with us for some time.  Much of the damage to marine life is not yet even known.  While the highly migratory fish species will be able to avoid the oil, the juvenile stages cannot.  Neither can air-breathing turtles, seabirds, and mammals that must interact with the surface.

Money is needed to help research how marine life will be impacted and to understand how those impacts can best be dealt with to support Gulf marine life.  To help provide those funds, Guy has created two Gulf of Mexico T-shirt designs.  The first delivery of the shirts will be July 14.  Ten dollars of the $20.00 retail price will be donated to a special account within the Guy Harvey Ocean Foundation (GHOF) who will then direct the money to research projects and support efforts that Guy and the GHOF believe will provide the greatest benefit to marine life in the Gulf. 

"Gulf Life" t-shirt

"Gulf Life" t-shirt

Unlike many other efforts to tie products into a cause that are more marketing focused than cause supported, this effort is both unusual and sincere.  It reflects the serious marine resource interests of Guy Harvey and his clothing partner AFTCO Bluewater, who both have a long history of supporting a better understanding of the marine world.

This donation effort includes all who are involved with the Guy Harvey T-shirt business.  Six dollars of the donation will come from Guy, AFTCO Bluewater and its suppliers, and from our retail partners.  The other $4.00 will come from general GHOF funds, part of which, are generated from the proceeds of all other Guy Harvey sportswear sales.  While many people don’t know it, Guy Harvey Sportswear sales have for years generated money to help the marine resource.  In 2009 AFTCO  Bluewater contributed over $200,000.00 from Guy Harvey Sportswear sales to the GHOF for their use to help protect, conserve, enhance and better understand the marine resource.

Thank you for your support of Guy Harvey sportswear products.  Whether you purchase a Guy Harvey T-shirt or other Guy Harvey item directly from this site, or from any of our many retail partners, you can do so knowing that part of your purchase will go towards valuable work on behalf of the marine resource.

For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Jan 8, 2010

Roll Tide! The Making of the Alabama Champion Special Edition T Shirt

Alabama-T-ShirtI thought it would be fun to let you peak behind the scenes at Guy Harvey Sportswear, and see what we went through to deliver the Guy Harvey Alabama BCS Champion T Shirt.

It all started several weeks ago when Guy Harvey painted the design, after learning that Alabama was going to be in the BCS Championship game. Guy takes these projects very seriously, which shows in the quality of the art, and the creative way he ties it together with the messaging. That may also explain why last year’s special edition Gators T Shirt was a runaway hit.

Here at AFTCO Bluewater, home of Guy Harvey Sportswear, we spent a few days getting Guy’s artwork prepared for printing, creating all of the films and screens, and then running a sample production run the day before the game. Sampling a new T Shirt can take 4 to 5 hours so all this prep work has to be done in advance. This work is all done with the knowledge that it might be in vain if Alabama were to lose the game.

By this time, we’ve already ordered all of the T Shirt blanks (unprinted t shirts), along with officially licensed CLC hologram tags and had them waiting by the screen printing machines, ready to begin printing as soon as the results of the game were announced.

Then we nervously watched a very exciting BCS championship game as Alabama held off the late charge by an amazing Texas team, down but not out with the loss of their great quarterback Colt McCoy. Then it happened, Alabama won their first national championship since 1992!

Shipping-T-ShirtsWhen the game timer hit 0:00 we began screen printing and worked through the night to fulfill the Air freight orders first thing the next morning.

We will be printing a second round over the weekend and be ready to ship more Alabama Champion Guy Harvey T Shirts early next week.

We love our job and are excited to provide this great special edition Guy Harvey T Shirt to Alabama fans across the country!

Roll Tide!

Bill Shedd