Posts Tagged ‘Clothing’

Jul 20, 2012

Preview of New Guy Harvey Line

Last week I attended my 38th consecutive ICAST fishing tackle industry trade show.  This event brings together business entities (manufacturers, retailers, distributors, suppliers, press and more) from all around the world for a 3 day show and event.  My how things have changed!  In the old days, there was no sportswear on display.  Last week, every isle had at least one sportswear exhibitor with clothing being the fastest growing segment at the show.  We were packed with customers the entire time.  We gave a sneak peek to the trade of the new Guy Harvey clothing product that will be available for sale 10-1-12. They loved our new styles and designs!  With nearly 200 new styles added to the line, I can’t report on all of it here, but I did want to let you know about some of the more popular items that will be available on this site as well as in our customers stores and on their sites, for next Christmas.

Guy Harvey has always been known for his T-shirts and the biggest hit in our booth was the next generation of Guy Harvey T-shirts that we have created within the performance group.  It features lines for both men and women with Guy’s art on a Dry Release performance blank.  Guy Harvey T-shirt fans can now have the best of both worlds with the Guy Harvey art they love and the sun protection, quick dry, stain resistant features the public now demands from today’s performance fabrics.  One of the features the buyers most appreciated about this state of the art performance product was the soft hand, even after the design was printed on the back.

In traditional Guy Harvey men’s cotton front pocket T-shirts, we showed a number of new designs and colors, but also two new groups to go along with the popular Military group.  Buyers loved the Americana collection currently on this site, in stores near you, and on the sites of our retail partners.  The other new group the trade loved was the Guy Harvey Tournament series that features fictitious fishing tournaments from around the country.

The expanded men’s sportswear program was the favorite of several of the buyers who stopped by our booth.  Our new state of the art Hybrid shorts, made with board short technology fabrics and Guy Harvey styling features, keep the Guy Harvey clothing line on the cutting edge of sportswear development.  The mini check long sleeve and the chambray long sleeve shirts, with eye-catching distressed Guy Harvey art on the back, continue to expand your opportunity to wear Guy Harvey in more settings where T-shirts are not appropriate attire. Keep all these men’s sportswear items and more in mind for that special gift next Christmas.

With the ladies growing interest to step out in Guy Harvey, our buyers were excited to see additional ladies sportswear items.  Those include the new V-neck and Scoop neck styles of ladies tees, polyester scoop neck dresses, cotton Tee Dresses and easy fitting tank dresses.   

The above items and more will be available in the stores near you and on line after 10-1-12.

 —Bill Shedd       


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:




Mar 28, 2012

AFTCO Launches New Fishing Clothing & Gear Website

AFTCO, the American Fishing Tackle Company, recently announced the launch of a new website. The site includes easy direct links to both the Guy Harvey and Al Agnew e-commerce sites— AFTCO is the clothing licensee for both of these famous artists. The website also includes old photos depicting the company’s long history of marine conservation and industry involvement that dates back to 1958.

The new website provides a wealth of information for consumers. Saltwater anglers can now find answers to questions about AFTCO roller guides, rod parts, gaffs, fishing harnesses and belts, outrigger clips, Unibutts and all other AFTCO tackle items. In addition to the websites rich history of conservation and tackle, it also showcases AFTCO’s complete line of Fishing Tackle and Fishing Clothing. In the video section, users will find a collection of the cool saltwater fishing videos to share with friends and much more. Visit for the complete line of AFTCO Fishing Gear

About AFTCO & Guy Harvey’s Relationship

In 1999, AFTCO became the licensee for Guy Harvey all over print shirts. Then in 2004, AFTCO became the official licensee for all the Guy Harvey Sportswear that is seen on this site. Since that time, the two brands have worked together to build the ever expanding Guy Harvey brand. AFTCO and Guy Harvey have not only grown the Guy Harvey brand, but have worked together in partnership on many conservation issues. In 2010, AFTCO and Guy Harvey teamed up with AFTCO’s retail partners and sales reps to raise $500,000 to support marine research projects for studying possible implications from the BP oil spill. Most recently, AFTCO and Guy Harvey have teamed up to help raise money for the “Rigs to Reefs” campaign through an oil rigs to reefs shirt.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Sep 17, 2010

Guy Harvey Gulf Fund Raising Effort Featured on CNN

We were honored to be featured on CNN recently for our Save Our Gulf fund raising effort.  Guy Harvey and AFTCO Bluewater are dedicated to keeping our oceans and waterways clean and safe for marine wildlife.  CNN picked up on the fact that our cause marketing efforts are authentic and part of the DNA of who we are.  The following copy is text from CNN’s blog.

Every year, companies spend billions of dollars on good causes. But in this challenging economy, corporate giving is taking on a new level of importance.

“Cause Marketing” is a term coined in the 1980s. But today, it’s becoming a popular method for companies to get through tough times, and build their brands.

We are accustomed to big companies like Pepsi and Nike getting behind global causes, but smaller businesses can get in on the action as well.

I profiled a small company, Guy Harvey Inc., that reports record revenues in 2008/2009, at the height of the recession, and management credits Cause Marketing with the success.

A pioneer in this field, Harvey says the cause started as an authentic desire to save the world’s oceans, and became a business strategy much later on.

“Sometimes you need to have money to do the good,” says Harvey, “and I feel good to be in this position now, to have the influence to really make a difference.”

Carol Cone, an expert on marketing and the author of “Breakthrough Nonprofit Branding” says companies spent more than $9 billion in 2001 on charitable causes. The challenge, she says, his ensuring they meet their business objectives at the same time.

According to Cone, recent surveys show six out of 10 consumers say they are more loyal to a company that backs a cause. Social media is an important factor in the success of cause marketing. Cone says, “By word of mouth and social media, consumers can find out what a company truly stands for. Consumers want to be in control, they want to feel empowered to be good, so this really resonates.”

For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Aug 25, 2010

Guy Harvey, AFTCO & Partners Raise $500,000 For Gulf Marine Life

Success came much faster than expected.  Today we announced that in one month we have already sold out of the 50,000 special Guy Harvey “Save Our Gulf” T-shirts.  While AFTCO Bluewater will produce no more, some of these special shirts will still be available at retail outlets for the next few weeks.  Ten dollars of each shirt sold is donated to the Guy Harvey Ocean Foundation (GHOF), so we have now successfully raised $500,000 that will be used to support needed marine life research in the Gulf of Mexico.

Fish and other Gulf marine life will benefit from the $500,000 raised

Even though oil is no longer flowing into the Gulf from the BP spill, and it is reported that over 70% of the spilled oil is now gone mainly due to evaporation and bacteria consuming it, there is no doubt that marine life in the Gulf has been impacted.  Better understanding of how it has been impacted and what to do about it is what the $500,000 will be used for.  The money raised from the sales of the special Guy Harvey T-shirts will be set aside in a separate fund within the GHOF and will be given out to research projects that Guy Harvey and the Board believe will bring the most future benefit to marine life of the Gulf of Mexico.

Many questions will need to be answered, such as, “what impact has the spill had on planktonic animals, fish eggs, larvae and juvenile fish?”, “has there been a significant impact on an important sportfish species such as bluefin tuna, red snapper, redfish, seatrout, or flounder?” and “how will that impact future stocks?”

Our thanks goes out to all who added to the $10 contribution which included Guy Harvey, AFTCO Bluewater, our reps, our suppliers and our retail partners.  We also thank the consumers who made this possible with their strong support of these specific shirts and the Guy Harvey brand.   Our original goal was to sell 10,000 T-shirts and raise $100,000.  For us to raise $500,000 in a month is quite a unique and significant accomplishment.

Meaningful support of the marine resource is part of the culture and DNA of both Guy Harvey and AFTCO Bluewater.  This “Save Our Gulf” T-shirt effort was both fun and rewarding for all of us.  As time passes and we fund various research efforts, we will keep you posted on what is learned.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, pleaser visit:

Feb 22, 2010

2010 Sports Illustrated Swimsuit Models Wearing Guy Harvey Nautical Jewelry

Previously known for fishing clothing and fishing T shirts for hard core fishermen, Guy Harvey jewelry and clothing is gaining popularity with anyone that loves the ocean and the coastal lifestyle.

Brooklyn Decker and friends sport Guy Harvey Jewelry in 2010 Sports Illustrated Swimsuit Issue

Irvine, CA (PRWEB) February 17, 2010 — Guy Harvey’s famous marine wildlife artwork is now seen being worn not only by fishermen, but by men and women, college students, teens and even young kids. And most recently Guy Harvey’s artwork is showing up as fine jewelry on beautiful swimsuit models like Brooklyn Decker and Anne V in the recently released 2010 Sports Illustrated Swimsuit Issue.

Guy Harvey Nautical Jewelry

Guy Harvey Nautical Jewelry

Brooklyn Decker and friends sport Guy Harvey Jewelry in 2010 Sports Illustrated Swimsuit Issue “It was like walking up to the plate in the world series and hitting the ball out of the park at first bat,” said Jim Fortescue, owner of Nautora, the official licensee and manufacturer of Guy Harvey Jewelry. “I couldn’t possibly envision a better promotional opportunity than on the pages of Sports Illustrated Swimsuit Issue for our nautical jewelry line.”

Just a few years ago, the primary place you might see Guy Harvey’s artwork outside of a picture frame, was on fishing t shirts worn by salt water fishermen. But that has changed as evidenced not only by the Sports Illustrated swimsuit models, but by the millions of dollars in Guy Harvey clothing being sold through retailers across the U.S. and online to a wide variety of people of all ages.

Anne V wearing Guy Harvey Jewelry
Anne V wearing Guy Harvey Jewelry

“Guy Harvey clothing, jewelry, and other licensed products are really striking a chord with a broad cross section of people across the country,” said Bill Shedd, owner of AFTCO Bluewater, the licensee for Guy Harvey apparel and operator of the newly launched official online store “We have watched long lines of people of all ages wrapping around the block, waiting for an autograph at Guy Harvey’s signing events…Moms with 10 year old sons, Dads with 17 year old daughters, and college students both male and female,” Shedd continued.

“I think Guy Harvey’s growing popularity is more than just about beautiful fish art as fashion, said Mahmood Shivji, Director of the Guy Harvey Research Institute at Nova Southeastern University. “Guy Harvey is all about conservation, about sustainability, about educating the public, and about saving our oceans and the marine life so that future generations will be able to appreciate and use the marine resource as we have. No one is more passionate and involved with the ocean than Guy Harvey. He doesn’t just talk about it, he does something about it. A portion of every Guy Harvey jewelry, clothing and other licensed product sale goes to fund important marine research, and I believe informed consumers that love our oceans really relate to Guy’s commitment.”

Jessica White wearing Guy Harvey

Jessica White wearing Guy Harvey

Guy Harvey’s Facebook page has over 109,000 actively engaged fans, many of them college students and younger, supporting the claim of a widening audience. Both Guy Harvey Jewelry and Guy Harvey Sportswear are actively seeking additional product placement opportunities.

About Guy Harvey Jewelry

Guy Harvey’s artwork is now featured in a line of fine jewelry. Nautora has transferred Guy Harvey’s ocean themed artwork into three dimensional works of personal designer jewelry. The new jewelry line features an assortment of Marlins, Sailfish, Porpoises, Sharks, Hummingbirds, Sea Turtles, King Mackerel, Tarpon, Dorado, Macaw and Tropical Fish. The line features delicate pieces for the ladies, and robust, heavier pieces for the guys. Nautora has used a variety of combinations of sterling silver, 18k gold, platinum, diamonds and gemstones to create an impressive selection. All pieces in the line have Guy’s signature exquisitely featured on the reverse side. Guy Harvey’s Signature Jewelry is available at many fine retail stores. Prices range from $59.95 to $30,000. To locate a retailer go to

About Guy Harvey Sportswear

Guy Harvey Sportswear represents a full line (over 7,000 styles and sizes) of high quality Guy Harvey Men’s fishing t shirts featuring his extraordinary detailed paintings of big game fish like marlin, sailfish, tuna and more, in addition to other men’s fishing clothing like tech and performance shirts, fishing shorts, fishing hats, belts, shoes, and sandals. There is also a wide selection of Women’s clothing including dresses, skirts, shorts, knits, tanks, and tops, in addition to popular new Junior’s and Young Men’s t shirt lines featuring more youthful designs and a slimmer cut. The Youth department includes fishing shirts, t shirts, and hats. Guy Harvey Sportswear is available at many retail locations as well as online at:  (A retailer locator is available on the site.)

Feb 17, 2010

Thanks for Visiting Me at the Miami Boat Show

Guy signing his Guy Harvey fishing t-shirts at the 2010 Miami Boat Show

Guy signing his Guy Harvey fishing t-shirts at the 2010 Miami Boat Show

Thanks to all of you who stopped by at the Miami Boat Show to say hello.  I’ve been part of this show since 1987 and each year brings something different.  This year was the debut for the Guy Harvey Artist Pavilion, a separate booth from the Guy Harvey Ocean Foundation.  This gave me an opportunity like no other.  I was able to showcase my art collection along with Guy Harvey sportswear and other licensed products which allowed me to spread the word of awareness about marine conservation.

One of the most wonderful surprises from this show and other recent events I have attended is how broad the Guy Harvey customer base has become.  In past shows, I would visit primarily with older saltwater fishermen.  This year in our pavilion, I talked to mothers with their 17 year old sons, dads with their 10 year old daughters, and college students both male and female.  I especially liked talking to the kids, as it is most critical that we educate our youth on the importance of marine conservation.

Jim Buie, sales manager of Nautora with Guy Harvey jewelry from recent Sports Illustrated Swimsuit issue

Jim Buie, sales manager of Nautora with Guy Harvey jewelry from recent Sports Illustrated Swimsuit issue

This broadened support base was made obvious by our jewelry licensee Nautora.  As part of their display in the Guy Harvey Artist Pavilion they featured some photos of ladies wearing Guy Harvey jewelry in the current issue of the Sports Illustrated Swimsuit Issue.  Being chosen to participate in this wildly popular event is a testament to both the quality of the Guy Harvey jewelry, and the growing appeal of the Guy Harvey brand.  Thanks to Jim Fortescue and his team at Nautora for making this happen.

As I watched people peruse through the aisles at this year’s boat show, I was in awe to see the amount of attendees wearing some form of Guy Harvey sportswear.  I think it’s important for people to know they are part of something big and making a difference in the world in which we live.  Remember that it takes cash to care and that with the purchase of a Guy Harvey t-shirt, or any of the Guy Harvey products, a percentage of the sale goes to the Guy Harvey Ocean Foundation.  Supporting the foundation that I have organized is imperative, so that researchers can continue to work on important marine resource issues. 

My gratitude goes out to everyone that has supported me throughout the years.  I could not have accomplished what I have without each and every one of you.  Whether you have purchased a Guy Harvey tee, or you’re an art aficionado of my work, or have worked with me in my research.  I thank you.



Guy Harvey

Jan 27, 2010

NEW! Guy Harvey Artist Pavillion Debuts at Miami International Boat Show

My mom making her point in the show booth

My mom making her point in the show booth

I would like to invite you to meet me at the 69th annual Miami International Boat Show & Strictly Sail in the Guy Harvey Artist Pavilion, room 2700 (the west side of the Miami Convention Center).  The Boat Show runs Thursday, February 11th through Monday, February 15th.  You can expect the largest collection of my marine wildlife artwork in many forms.  View my latest originals and reproduced artwork depicting a variety of species such as marlin, sailfish, tuna and other offshore fish.  If you’re not in the market for one of my paintings, no worries, because there will be other Guy Harvey merchandise such as Guy Harvey T-Shirts for the entire family, fishing apparel for men and women, my latest books and much more.  Of course, you can pre-purchase your Guy Harvey clothing at the dealer nearest you or right here at before the boat show and then I will sign it at my booth.

I will be at the show during the times listed below in the new Guy Harvey Artist Pavilion, room 2700.  Stop by to say hello.

Thursday (2/11) from noon–5:00pm
Friday (2/12) from 10:00am–5:00pm
Saturday (2/13) from 10:00am–5:00pm
Sunday (2/14) from 10:00am–4:00pm


Jan 19, 2010

Guy Harvey Sportswear Launches First Official Online Store

New online store gives immediate access to entire line of 7,000 Guy Harvey fishing shirts and coastal lifestyle clothing items

Irvine, CA (PRWEB) January 13, 2010 — AFTCO Bluewater, the official licensee and manufacturer of Guy Harvey Sportswear, today announced the launch of a new online store for Guy Harvey fishing t shirts, fishing clothing and accessories at

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide
Guy Harvey, known as the world’s premier marine wildlife artist, a renown marine biologist and conservationist, teamed up with AFTCO Bluewater in 2004 to design and sell a line of “wearable fish art”; clothing featuring Guy Harvey’s lifelike, highly-detailed paintings of marine animals like marlin, sailfish, dolphin fish, tuna, sharks and more. Guy Harvey’s unique fish art is now worn by ocean and fishing enthusiasts everywhere and his fishing t shirts now rank as the most popular fishing shirts in the world. will display a full line of high quality Guy Harvey Men’s fishing t shirts featuring his extraordinary paintings, in addition to other men’s fishing clothing like tech and performance shirts, fishing shorts, fishing hats, belts, shoes, and sandals. An example of the quality of Guy Harvey clothing is evident in their popular men’s print shirts featuring perfect alignment of the design pattern across button lines or pocket stitching.

There is also a complete selection of Women’s clothing including dresses, skirts, shorts, knits, tanks, and tops, in addition to a popular new Junior’s and Young Men’s t shirt line featuring more youthful designs and a slimmer cut. The Youth department includes fishing shirts, t shirts, and hats.

Guy Harvey fishing shirts and clothing have been traditionally sold through retailers across the US, and through a few approved online vendors. “It is not our intention to compete with our retail distribution partners,” said Bill Shedd, President of AFTCO, “but there was really no single store where our customers could go to view or purchase all of the entire inventory of 7,000 sizes and styles of Guy Harvey clothing. This is what influenced our decision to launch the official online store and we’re excited about giving Guy Harvey fans everywhere easier access to a great line of fishing shirts and marine art clothing.” A retail store locator link is prominently displayed on the home page and throughout the site.

The Guy Harvey Sportswear site also includes a fishing blog that will feature big names from the fishing and ocean conservation industries. Look for articles from Guy Harvey plus posts from Dr. Mahmood Shivji, director of the Guy Harvey Research Institute, Bill Shedd, President of AFTCO Bluewater and well-known fishing and conservation advocate, Peter B Wright, big game fishing expert and record setting fishing boat captain.

Guy Harvey Sportswear is not just a hit with fishermen. His fishing t shirts, clothing and sandals are being worn in ever increasing numbers by students on college campuses, especially throughout the Southeast and in coastal areas. The Guy Harvey Facebook page has over 100,000 fans, including a large majority of students, and Guy Harvey Facebook groups on college campuses continue to proliferate.

A portion of all sales of GuyHarveySportswear goes to the Guy Harvey Ocean Foundation, an organization of philanthropists, conservationists, scientists and educators focused on ocean conservation. Last year, Guy Harvey Sportswear’s licensee AFTCO Bluewater donated over $100,000 to the organization. was designed by Fireworx Digital of Laguna Niguel, CA and operates using the SearchFit ecommerce platform.

About Guy Harvey
Guy Harvey is an artist, scientist, diver, angler, conservationist and explorer, fiercely devoted to his family and his love of the sea. He graduated with honors in Marine Biology from Aberdeen University in Scotland in 1977, and earned his Ph.D. from the University of the West Indies in 1984. Though he gave up a budding career as a marine biologist for that of a highly acclaimed artist, Guy has continued his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints. Guy has been a member of the IGFA Board of Trustees since 1993. Most recently, he has helped establish the Guy Harvey Ocean Foundation to fund scientific research and innovative marine conservation educational programs.

About AFTCO Bluewater
AFTCO stands for the American Fishing Tackle Company and was established in 1958 in Newport Beach, California. A family-owned company that ranks among the world’s most highly regarded saltwater fishing tackle manufacturers, AFTCO’s roller guides, fighting belts, harnesses, fishing gloves and more are found on top sportfishing boats world wide. It is that reputation for quality and complete customer satisfaction, along with AFTCO Bluewater’s expertise in designing and manufacturing quality clothing and the Shedd family’s longtime commitment to marine stewardship, that led Guy Harvey to partner with AFTCO Bluewater as his clothing licensee.

For more information about AFTCO Bluewater go to

Jan 8, 2010

Roll Tide! The Making of the Alabama Champion Special Edition T Shirt

Alabama-T-ShirtI thought it would be fun to let you peak behind the scenes at Guy Harvey Sportswear, and see what we went through to deliver the Guy Harvey Alabama BCS Champion T Shirt.

It all started several weeks ago when Guy Harvey painted the design, after learning that Alabama was going to be in the BCS Championship game. Guy takes these projects very seriously, which shows in the quality of the art, and the creative way he ties it together with the messaging. That may also explain why last year’s special edition Gators T Shirt was a runaway hit.

Here at AFTCO Bluewater, home of Guy Harvey Sportswear, we spent a few days getting Guy’s artwork prepared for printing, creating all of the films and screens, and then running a sample production run the day before the game. Sampling a new T Shirt can take 4 to 5 hours so all this prep work has to be done in advance. This work is all done with the knowledge that it might be in vain if Alabama were to lose the game.

By this time, we’ve already ordered all of the T Shirt blanks (unprinted t shirts), along with officially licensed CLC hologram tags and had them waiting by the screen printing machines, ready to begin printing as soon as the results of the game were announced.

Then we nervously watched a very exciting BCS championship game as Alabama held off the late charge by an amazing Texas team, down but not out with the loss of their great quarterback Colt McCoy. Then it happened, Alabama won their first national championship since 1992!

Shipping-T-ShirtsWhen the game timer hit 0:00 we began screen printing and worked through the night to fulfill the Air freight orders first thing the next morning.

We will be printing a second round over the weekend and be ready to ship more Alabama Champion Guy Harvey T Shirts early next week.

We love our job and are excited to provide this great special edition Guy Harvey T Shirt to Alabama fans across the country!

Roll Tide!

Bill Shedd