Posts Tagged ‘AFTCO Bluewater’

Jun 3, 2011

Photos, Fishing, Diving and Friends at the Bimini Big Game Club

When we get the opportunity to combine work with our passions, we are indeed blessed.  Last week at the Bimini Big Game Club was just such an opportunity, as I met with my Guy Harvey Outpost Resort Partners (Guy, Mark Ellerd and Charlie Forman), all together for the first time at Bimini. I worked on a photo shoot for the  site and AFTCO catalog, and experienced some great fishing, diving and stand up paddle boarding.

As the licensee and manufacturer/distributor for all Guy Harvey clothing and footwear, one of our tasks at AFTCO is to put together a photo shoot of new product.  This year, we were not only fortunate to do so at the beautiful Bimini Big Game Club, the first Guy Harvey Outpost Resort, but also to have both Guy and his son Alex Harvey there to be the featured models. For the Guy Harvey photo shoots, we always hire a professional photographer, but use regular folks, not professional models.  The people wearing the Guy Harvey clothing you see in our photos for ads, catalog, and online website are all family and friends of Guy Harvey and AFTCO. During the Bimini shoot we took over 1000 photos.  We were able to recruit several of the female students and interns at Dr. Gruber’s Bimini shark lab, so not only did we get some great photos for the Guy Harvey men’s and young men’s lines, but for juniors as well.  Photos from the Bimini shoot will be on line at by October 1, when new products are released.

Photos from the Bimini Photo Shoot

While some of the shoot was located on land, much of it took place while fishing and diving. One of the things that makes the Guy Harvey sportswear line so unique is the authenticity of Guy Harvey and his brand.  Taking pictures of Guy, Alex and others doing what they do on, in, or around the ocean world is the natural way to show Guy Harvey clothing. Guy, Alex and I joined our good friend Bill Boyce as guests on his IGFA Salt Water Adventures TV fishing show for World Fishing Network (WFN) where he captured on camera the excellent fishing and diving that Bimini has to offer.  We went offshore and caught a blue marlin that cooperated with some awesome jumps that are sure to make for great TV.  We enjoyed some great drift, wreck and shark dives, made all the better with 100 foot visibility and post card perfect weather.  We also fit in some bone fishing on the flats and stand up paddle boarding— a great way to see Bimini’s abundant marine life right next to the resort.  

During this same week, the first Bimini Big Game Club Billfish Invitational Tournament was held, so the awesome days on or in the water were topped off with evening and nighttime activities with many friends from the fishing world.  Photos, fishing, diving and friends in Bimini—a great week to remember combining work and fun.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Nov 9, 2010

Combining Business with Sportfishing Community & Marine Resource Support — Part II

This New Guy Harvey Florida license plate will help fund The Guy Harvey Ocean Foundation

On Wednesday morning I attended several presentations at the ASA meeting including one by Nick Wiley the executive director of the Florida Fish and Wildlife Conservation Commission.  That afternoon I drove up to Nova Southeastern University, home of the Guy Harvey Research Institute, to attend the Guy Harvey Ocean Foundation (GHOF) board meeting.  A major part of that meeting was to review the various Gulf of Mexico research proposals.  Guy Harvey teamed up with AFTCO and our partners to raise $500,000 from the sale of two unique Guy Harvey T-shirt designs.  The charge of the GHOF board is to insure that this money is spent in a way that will provide the most benefit to marine life in the Gulf.  On Wednesday night I attended the annual GHOF fund raising dinner, where among other things the new Guy Harvey car license plate was announced.  Our plan is that sales of this new plate will generate some $1 million to support the work of GHOF.

On Thursday morning after giving my government affairs report to the ASA board of directors, I drove up the coast, visiting a few AFTCO & Guy Harvey customers along the way.  I attended the opening of the Hubbs-Sea World Research Institute (HSWRI) east coast research station in Melbourne Beach, which now provides an east coast facility to add to the longtime HSWRI marine research center in San Diego, CA.  At Melbourne Beach we will be developing a hatchery operation for red fish, snook, seatrout and red snapper along with providing a base for marine stranding operations, turtle research along with various other Indian River Lagoon and east cost ocean issues.  SeaWorld, as it has from its very beginning, continues to quietly, unselfishly and without fanfare or control, support the good work of the HSWRI.

Bill Shedd, Don Kent and Milt Shedd at California hatchery in 1999. HSWRI plans a similar project for Melbourne Beach, Florida

On Friday after breakfast with Don Kent president of HSWRI, I attended the HSWRI board meeting with Florida board members at SeaWorld in Orlando with a video conference connection to fellow board members in San Diego.  As Chairman of the Board of HSWRI, I usually run the board meetings from San Diego, so it was interesting to be at the other end of the line.  For 47 years the HSWRI has been doing important work to benefit the ocean realm.  That is just the way Dad intended it to be.

Friday evening I drove back down from Orlando to Ft. Lauderdale to attend the Ft. Lauderdale Boat Show on Saturday.  The Guy Harvey team had set up a booth with a beautiful display of all Guy Harvey products including the Guy Harvey shirts and other Guy Harvey clothing we produce.   Much can be learned spending a day in the jammed packed Guy Harvey show booth talking to reps, customers and consumers about the Guy Harvey sportswear brand.  Taking care of some business at the show was a great way to end the week.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Nov 4, 2010

Combining Business with Sportfishing Community & Marine Resource Support — Part I

The American Fishing Tackle Company (AFTCO) is a unique business in that we spend an unusual amount of time and money on the sportfishing community and marine resource issues.  This non business involvement is part of the Shedd family legacy and AFTCO culture.  It started with my father Milt Shedd, who prior to co-founding Sea World in 1964, founded what is now known as the Hubbs-Sea World Research Institute (HSWRI).  The mission of HSWRI remains to this day as it was in 1963, “To return to the sea some measure of the benefits derived from it.” Dad thought that even before they opened, Sea World should be looking for ways to give back to the marine community by forming a research institute that would allow universities, marine researchers, and other collaborators to do research work with the ocean life at Sea World.  He felt that little was known about the ocean and the creatures that live there, so in order to insure a healthy future existence of the ocean and its inhabitants, Man needed a greater understanding of that universe.

Dad and Shamu — Milt Shedd established the Shedd family legacy of using business success to support marine resource efforts

Dad applied that same logic to AFTCO when he and Mom purchased the business in 1973.  He encouraged all of us here to be involved with activities that would help add value to the ocean world.  That encouragement remains an inspiration 8 years after his passing in 2002.  As president of AFTCO, I spend over 500 hours a year providing support/leadership to various fishing communities and resource efforts.  Last week’s activities’ in Florida offered a good example of how we, here at AFTCO, continue to balance business and resource efforts.  I thought you might like to hear about what went on.

On Monday I flew from our home office in Irvine California to Florida to attend the American Sportfising Association (ASA) Summit, the sportfishing industries annual meeting.  My main involvement was as Chairman of the ASA Government Affairs Committee.  Our committee met on Tuesday from 9:00 AM until 5:00 PM and discussed a range of issues including Marine Protected Areas, the National Ocean Policy, Magnuson-Stevens Act Challenges, the Fishery Conservation Transition Act, South Atlantic/Gulf Councils Update, Gulf Oil Spill, Cape Hatteras National Seashore/ORV Management Plan, Lead Issues including several efforts to ban the use of lead, Lake Champlain Issues, Water4Fish/CA Delta Water Challenges,  Reauthorization of the Sport Fish Restoration and Boating Trust Fund, and the KeepAmericaFishing Angler Advocacy Initiative.   During most of that day, we were joined by Eric Schwaab, the current assistant administrator for fisheries at NOAA.

Tuesday night I attended the International Gamefish Association (IGFA) Hall of Fame Induction ceremony where Yoshiro Hattori (Japan), Steve Huff, George Matthews, John Wilson (England) and Forrest Wood were inducted.  As Chairman of the IGFA Hall of Fame Nominating Committee, I am interested in the entire process from working with fellow committee members to insure the best candidates are selected, all the way up to the induction ceremony.  As the co-chair of the IGFA Fisheries and Conservation committee, I also discussed with IGFA president Rob Kramer and Conservation Director Jason Schratwieser, the new IGFA release only record by length world record category we are about to announce to the fishing world.  (Activities from last Wednesday to Saturday will be covered in our next blog.)


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, please visit:

Aug 25, 2010

Guy Harvey, AFTCO & Partners Raise $500,000 For Gulf Marine Life

Success came much faster than expected.  Today we announced that in one month we have already sold out of the 50,000 special Guy Harvey “Save Our Gulf” T-shirts.  While AFTCO Bluewater will produce no more, some of these special shirts will still be available at retail outlets for the next few weeks.  Ten dollars of each shirt sold is donated to the Guy Harvey Ocean Foundation (GHOF), so we have now successfully raised $500,000 that will be used to support needed marine life research in the Gulf of Mexico.

Fish and other Gulf marine life will benefit from the $500,000 raised

Even though oil is no longer flowing into the Gulf from the BP spill, and it is reported that over 70% of the spilled oil is now gone mainly due to evaporation and bacteria consuming it, there is no doubt that marine life in the Gulf has been impacted.  Better understanding of how it has been impacted and what to do about it is what the $500,000 will be used for.  The money raised from the sales of the special Guy Harvey T-shirts will be set aside in a separate fund within the GHOF and will be given out to research projects that Guy Harvey and the Board believe will bring the most future benefit to marine life of the Gulf of Mexico.

Many questions will need to be answered, such as, “what impact has the spill had on planktonic animals, fish eggs, larvae and juvenile fish?”, “has there been a significant impact on an important sportfish species such as bluefin tuna, red snapper, redfish, seatrout, or flounder?” and “how will that impact future stocks?”

Our thanks goes out to all who added to the $10 contribution which included Guy Harvey, AFTCO Bluewater, our reps, our suppliers and our retail partners.  We also thank the consumers who made this possible with their strong support of these specific shirts and the Guy Harvey brand.   Our original goal was to sell 10,000 T-shirts and raise $100,000.  For us to raise $500,000 in a month is quite a unique and significant accomplishment.

Meaningful support of the marine resource is part of the culture and DNA of both Guy Harvey and AFTCO Bluewater.  This “Save Our Gulf” T-shirt effort was both fun and rewarding for all of us.  As time passes and we fund various research efforts, we will keep you posted on what is learned.


For a complete list of our other featured blog posts and to see the full line of Guy Harvey Sportswear, pleaser visit:

Jan 19, 2010

Guy Harvey Sportswear Launches First Official Online Store

New online store gives immediate access to entire line of 7,000 Guy Harvey fishing shirts and coastal lifestyle clothing items

Irvine, CA (PRWEB) January 13, 2010 — AFTCO Bluewater, the official licensee and manufacturer of Guy Harvey Sportswear, today announced the launch of a new online store for Guy Harvey fishing t shirts, fishing clothing and accessories at

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide
Guy Harvey, known as the world’s premier marine wildlife artist, a renown marine biologist and conservationist, teamed up with AFTCO Bluewater in 2004 to design and sell a line of “wearable fish art”; clothing featuring Guy Harvey’s lifelike, highly-detailed paintings of marine animals like marlin, sailfish, dolphin fish, tuna, sharks and more. Guy Harvey’s unique fish art is now worn by ocean and fishing enthusiasts everywhere and his fishing t shirts now rank as the most popular fishing shirts in the world. will display a full line of high quality Guy Harvey Men’s fishing t shirts featuring his extraordinary paintings, in addition to other men’s fishing clothing like tech and performance shirts, fishing shorts, fishing hats, belts, shoes, and sandals. An example of the quality of Guy Harvey clothing is evident in their popular men’s print shirts featuring perfect alignment of the design pattern across button lines or pocket stitching.

There is also a complete selection of Women’s clothing including dresses, skirts, shorts, knits, tanks, and tops, in addition to a popular new Junior’s and Young Men’s t shirt line featuring more youthful designs and a slimmer cut. The Youth department includes fishing shirts, t shirts, and hats.

Guy Harvey fishing shirts and clothing have been traditionally sold through retailers across the US, and through a few approved online vendors. “It is not our intention to compete with our retail distribution partners,” said Bill Shedd, President of AFTCO, “but there was really no single store where our customers could go to view or purchase all of the entire inventory of 7,000 sizes and styles of Guy Harvey clothing. This is what influenced our decision to launch the official online store and we’re excited about giving Guy Harvey fans everywhere easier access to a great line of fishing shirts and marine art clothing.” A retail store locator link is prominently displayed on the home page and throughout the site.

The Guy Harvey Sportswear site also includes a fishing blog that will feature big names from the fishing and ocean conservation industries. Look for articles from Guy Harvey plus posts from Dr. Mahmood Shivji, director of the Guy Harvey Research Institute, Bill Shedd, President of AFTCO Bluewater and well-known fishing and conservation advocate, Peter B Wright, big game fishing expert and record setting fishing boat captain.

Guy Harvey Sportswear is not just a hit with fishermen. His fishing t shirts, clothing and sandals are being worn in ever increasing numbers by students on college campuses, especially throughout the Southeast and in coastal areas. The Guy Harvey Facebook page has over 100,000 fans, including a large majority of students, and Guy Harvey Facebook groups on college campuses continue to proliferate.

A portion of all sales of GuyHarveySportswear goes to the Guy Harvey Ocean Foundation, an organization of philanthropists, conservationists, scientists and educators focused on ocean conservation. Last year, Guy Harvey Sportswear’s licensee AFTCO Bluewater donated over $100,000 to the organization. was designed by Fireworx Digital of Laguna Niguel, CA and operates using the SearchFit ecommerce platform.

About Guy Harvey
Guy Harvey is an artist, scientist, diver, angler, conservationist and explorer, fiercely devoted to his family and his love of the sea. He graduated with honors in Marine Biology from Aberdeen University in Scotland in 1977, and earned his Ph.D. from the University of the West Indies in 1984. Though he gave up a budding career as a marine biologist for that of a highly acclaimed artist, Guy has continued his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints. Guy has been a member of the IGFA Board of Trustees since 1993. Most recently, he has helped establish the Guy Harvey Ocean Foundation to fund scientific research and innovative marine conservation educational programs.

About AFTCO Bluewater
AFTCO stands for the American Fishing Tackle Company and was established in 1958 in Newport Beach, California. A family-owned company that ranks among the world’s most highly regarded saltwater fishing tackle manufacturers, AFTCO’s roller guides, fighting belts, harnesses, fishing gloves and more are found on top sportfishing boats world wide. It is that reputation for quality and complete customer satisfaction, along with AFTCO Bluewater’s expertise in designing and manufacturing quality clothing and the Shedd family’s longtime commitment to marine stewardship, that led Guy Harvey to partner with AFTCO Bluewater as his clothing licensee.

For more information about AFTCO Bluewater go to

Oct 16, 2009

Guy Harvey Ocean Foundation Video

This five minute video gives you a detailed look at the Guy Harvey Ocean Foundation (GHOF). The GHOF was created in 2008 to further support the marine conservation work of Guy Harvey and his many partners. Your purchase of any Guy Harvey fishing shirt or other sportswear item, either from this site, from another web site, or the dealer near you, contributes to the over $100,000 that AFTCO Bluewater donates each year to the Guy Harvey Ocean Foundation.

Oct 16, 2009

Video Introduction to the Guy Harvey Ocean Foundation

In this short 30 second PSA you will view a summary of the Guy Harvey Ocean Foundation (GHOF). The GHOF was created in 2008 to further support the marine conservation work of Guy Harvey and his many partners. Your purchase of any Guy Harvey fishing clothing or other sportswear item, either from this site, from another web site, or the dealer near you, contributes to the over $100,000 that AFTCO Bluewater donates each year to the Guy Harvey Ocean Foundation.