Jan 8, 2010

Roll Tide! The Making of the Alabama Champion Special Edition T Shirt

by Bill Shedd

Alabama-T-ShirtI thought it would be fun to let you peak behind the scenes at Guy Harvey Sportswear, and see what we went through to deliver the Guy Harvey Alabama BCS Champion T Shirt.

It all started several weeks ago when Guy Harvey painted the design, after learning that Alabama was going to be in the BCS Championship game. Guy takes these projects very seriously, which shows in the quality of the art, and the creative way he ties it together with the messaging. That may also explain why last year’s special edition Gators T Shirt was a runaway hit.

Here at AFTCO Bluewater, home of Guy Harvey Sportswear, we spent a few days getting Guy’s artwork prepared for printing, creating all of the films and screens, and then running a sample production run the day before the game. Sampling a new T Shirt can take 4 to 5 hours so all this prep work has to be done in advance. This work is all done with the knowledge that it might be in vain if Alabama were to lose the game.

By this time, we’ve already ordered all of the T Shirt blanks (unprinted t shirts), along with officially licensed CLC hologram tags and had them waiting by the screen printing machines, ready to begin printing as soon as the results of the game were announced.

Then we nervously watched a very exciting BCS championship game as Alabama held off the late charge by an amazing Texas team, down but not out with the loss of their great quarterback Colt McCoy. Then it happened, Alabama won their first national championship since 1992!

Shipping-T-ShirtsWhen the game timer hit 0:00 we began screen printing and worked through the night to fulfill the Air freight orders first thing the next morning.

We will be printing a second round over the weekend and be ready to ship more Alabama Champion Guy Harvey T Shirts early next week.

We love our job and are excited to provide this great special edition Guy Harvey T Shirt to Alabama fans across the country!

Roll Tide!

Bill Shedd

Related posts:

  1. Guy Harvey to Donate $10.00 Per “Save Our Gulf” Shirt to Support Gulf Marine Life

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3 Responses to “Roll Tide! The Making of the Alabama Champion Special Edition T Shirt”

  1. Christine Merritt says:

    How can I get ahold of one of these t-shirts? Roll Tide Roll!!!!

  2. eva says:

    I was Surfing for something different, but got your page Roll Tide! The Making of the Alabama Champion Special Edition T Shirt | Guy Harvey Sportswear Blog and found it Interesting.Nice Post on next clothing…Thanks.

  3. Anonymous says:

    Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

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