Jan 19, 2010

Guy Harvey Sportswear Launches First Official Online Store

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New online store gives immediate access to entire line of 7,000 Guy Harvey fishing shirts and coastal lifestyle clothing items

Irvine, CA (PRWEB) January 13, 2010 — AFTCO Bluewater, the official licensee and manufacturer of Guy Harvey Sportswear, today announced the launch of a new online store for Guy Harvey fishing t shirts, fishing clothing and accessories at guyharveysportswear.com.

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide

Guy Harvey Fishing T Shirts Are Famous Among Fishing and Coastal Lifestyle Fans Worldwide
Guy Harvey, known as the world’s premier marine wildlife artist, a renown marine biologist and conservationist, teamed up with AFTCO Bluewater in 2004 to design and sell a line of “wearable fish art”; clothing featuring Guy Harvey’s lifelike, highly-detailed paintings of marine animals like marlin, sailfish, dolphin fish, tuna, sharks and more. Guy Harvey’s unique fish art is now worn by ocean and fishing enthusiasts everywhere and his fishing t shirts now rank as the most popular fishing shirts in the world.

GuyHarveySportswear.com will display a full line of high quality Guy Harvey Men’s fishing t shirts featuring his extraordinary paintings, in addition to other men’s fishing clothing like tech and performance shirts, fishing shorts, fishing hats, belts, shoes, and sandals. An example of the quality of Guy Harvey clothing is evident in their popular men’s print shirts featuring perfect alignment of the design pattern across button lines or pocket stitching.

There is also a complete selection of Women’s clothing including dresses, skirts, shorts, knits, tanks, and tops, in addition to a popular new Junior’s and Young Men’s t shirt line featuring more youthful designs and a slimmer cut. The Youth department includes fishing shirts, t shirts, and hats.

Guy Harvey fishing shirts and clothing have been traditionally sold through retailers across the US, and through a few approved online vendors. “It is not our intention to compete with our retail distribution partners,” said Bill Shedd, President of AFTCO, “but there was really no single store where our customers could go to view or purchase all of the entire inventory of 7,000 sizes and styles of Guy Harvey clothing. This is what influenced our decision to launch the official online store and we’re excited about giving Guy Harvey fans everywhere easier access to a great line of fishing shirts and marine art clothing.” A retail store locator link is prominently displayed on the home page and throughout the site.

The Guy Harvey Sportswear site also includes a fishing blog that will feature big names from the fishing and ocean conservation industries. Look for articles from Guy Harvey plus posts from Dr. Mahmood Shivji, director of the Guy Harvey Research Institute, Bill Shedd, President of AFTCO Bluewater and well-known fishing and conservation advocate, Peter B Wright, big game fishing expert and record setting fishing boat captain.

Guy Harvey Sportswear is not just a hit with fishermen. His fishing t shirts, clothing and sandals are being worn in ever increasing numbers by students on college campuses, especially throughout the Southeast and in coastal areas. The Guy Harvey Facebook page has over 100,000 fans, including a large majority of students, and Guy Harvey Facebook groups on college campuses continue to proliferate.

A portion of all sales of GuyHarveySportswear goes to the Guy Harvey Ocean Foundation, an organization of philanthropists, conservationists, scientists and educators focused on ocean conservation. Last year, Guy Harvey Sportswear’s licensee AFTCO Bluewater donated over $100,000 to the organization.
GuyHarveySportswear.com was designed by Fireworx Digital of Laguna Niguel, CA and operates using the SearchFit ecommerce platform.

About Guy Harvey
Guy Harvey is an artist, scientist, diver, angler, conservationist and explorer, fiercely devoted to his family and his love of the sea. He graduated with honors in Marine Biology from Aberdeen University in Scotland in 1977, and earned his Ph.D. from the University of the West Indies in 1984. Though he gave up a budding career as a marine biologist for that of a highly acclaimed artist, Guy has continued his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints. Guy has been a member of the IGFA Board of Trustees since 1993. Most recently, he has helped establish the Guy Harvey Ocean Foundation to fund scientific research and innovative marine conservation educational programs.

About AFTCO Bluewater
AFTCO stands for the American Fishing Tackle Company and was established in 1958 in Newport Beach, California. A family-owned company that ranks among the world’s most highly regarded saltwater fishing tackle manufacturers, AFTCO’s roller guides, fighting belts, harnesses, fishing gloves and more are found on top sportfishing boats world wide. It is that reputation for quality and complete customer satisfaction, along with AFTCO Bluewater’s expertise in designing and manufacturing quality clothing and the Shedd family’s longtime commitment to marine stewardship, that led Guy Harvey to partner with AFTCO Bluewater as his clothing licensee.

For more information about AFTCO Bluewater go to http://www.guyharveysportswear.com/about_AFTCO-bluewater.htm.

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